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Mellow was created with the pure passion and clear vision to bring high quality but guilt free makeup to every girl’s bag!

Our CEO Ima Asali always had the idea of being a designer in the Fashion and Cosmetics Industry and one day she was thinking about this goal and voila Mellow was created in her mind!

She wanted to create Bold, luxurious and Chic makeup products that every woman would want to use... She did her research and created the most wanted products in the industry!

Mellow currently stocks a range of Creamy Matte Lipsticks, Liquid Lip Paints, Powder Blushes, Eyeshadows, Palettes and Eye Liners and we are working hard to expand the range in the coming years.

Mellow's Products are Designed and Tested in New Zealand and made under Licence and FDA regulations in PRC. And YES!! We are Cruelty Free, Vegan and Paraben Free.

We have a passion for Lip Products and everything else in between.

And we would like to say to every one of you... Thank you, Thank you, Thank you, for supporting us and letting us Colour Your World!




Photo Title Descending Description Price Descending
Mellow Cosmetics Brow Definer Mellow Cosmetics Brow Definer Looking for the right brow pencil to help you master the art of brows? You have come to the right place! Our Brow Definer Pencil has a none-greasy triangular tip – We love its long lasting...  $16.00 USD
Mellow Cosmetics Auto Twist Eyeliner Mellow Cosmetics Auto Twist Eyeliner A long lasting, none flaking eyeliner which glides on easy and stays sharp; the natural based formula provides gentle coverage for even the most sensitive eyes. 100% mineral based, with no parabens,...  $7.00 USD
Mellow Cosmetics Brow Pomade Mellow Cosmetics Brow Pomade Smudge free creamy gel formula that is an all in one brow product and lasts throughout the day without fading. Smoothly glides onto skin and hair to sculpt, colour in and shape natural defined brows....  $14.00 USD
Mellow Cosmetics Creamy Matt Lipsticks Mellow Cosmetics Creamy Matt Lipsticks Mellow Matte Lipsticks are highly pigmented, richly formulated and long-wearing. The formula glides on smoothly, leaving a velvety-smooth, moisturising finish.  $13.00 USD
Mellow Cosmetics Backed Eyeshadow Mellow Cosmetics Backed Eyeshadow Highly-Pigmented and silky smooth powder - applies and blends evenly. The long lasting and shimmering colours can be worn wet or dry  $8.00 USD
Mellow Cosmetics Liquid Lip Paint Mellow Cosmetics Liquid Lip Paint This ultra-smooth liquid lip paint will give your lips a velvet matte and high pigmented finish. The long wearing creamy formula and hydrating texture will give you a full coverage and none drying...  $14.00 USD
Mellow Cosmetics Treasure Chest Eye Shadow Palette Mellow Cosmetics Treasure Chest Eye Shadow Palette An essential eye shadow palette featuring 12 gorgeous matte and shimmery shades including neutral and dark tones; this is the perfect palette to create stunning Daytime or evening looks. Highly...  $24.00 USD
Mellow Cosmetics Blush Mellow Cosmetics Blush Get a gorgeous glow with this soft sheer blush powder. Blends easily into the skin for a silky finish - Free from Parabens.  $10.00 USD
Mellow Cosmetics Brow Powder Duo Mellow Cosmetics Brow Powder Duo A two shade brow powder compact which can be customised to create the ideal shade to create naturally beautiful eyebrows - The formula is smudge proof, resistant to humidity and offers long lasting...  $16.00 USD
Mellow Cosmetics Tinted Brow Gel Mellow Cosmetics Tinted Brow Gel Achieve effortlessly tamed and tinted brows with Mellow's Tinted Brow Gel. A lightweight non-sticky gel formula with a mini brush applicator that allows you to finish and maintain a perfectly...  $14.00 USD
Mellow Cosmetics Gel Eyeliner Mellow Cosmetics Gel Eyeliner Create smooth, natural defined lines with this creamy formula. Smudge proof, water proof, long lasting coverage for all day wear. Brush is included.  $12.00 USD