Versace has unveiled its inaugural advertising campaign for Young Versace, a first line collection for boys and girls aged from 0-12. The Spring/summer 2012 campaign features 10-year old Kaia Gerber, the daughter of Cindy Crawford, one of Gianni Versace’s supermodel muses.
Versace’s Creative Director Donatella Versace had reportedly said, “like her mother, Kaia has a very special gift. The camera really, really loves her,” she also said that “Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”
The famous supermodel Cindy Crawford was apparently chuffed to see her daughter follow in her footsteps. “I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign” said Cindy. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”
The campaign was shot by Mert Alas and Marcus Piggott and art directed by Giovanni Bianco.
The Young Versace line offers the quintessential Versace style with a youthful rock ’n’ roll twist, including playful prints, vibrant colours, mixing of patterns and a reinterpretation of the house’s iconic Greek key motif and Medusa head logo.
The Fall/Winter 2012-13 Young Versace collection will be presented in Florence during a special event in conjunction with Pitti Immagine Bimbo on January 19, 2012. And it will be available at the Versace Young boutique in Milan and worldwide in select multi-brand stores specializing in children wear.
Compiled by Hala Di-Maio