Très Chic are rarely words used to describe a past reality TV star, but in Olivia Palermo’s case, it fits like a glove. Palermo was cast in the 2010 MTV reality show “The City”. Thrown into a cast more interested in boys and booze than their careers, Palermo stood out from the rest with her effortless style and insatiable appétit for fashion, that was not so admired by other cast members. Regardless, unlike many, Palermo has been able to shed that part of her life without any fuss, jumping right out of reality TV and right into the fashion world, full force. Scoring modeling campaigns with brands such as Hogan, Carrera y Carrera, Mango, and most recently has become the face of the French brand Rochas new perfume, Les Cascades de Rochas. This year Palermo launched a blog, oliviapalermo.com that gives a glimpse into Palermo’s favourite boutiques, brands, and beauty and style tips landing the blog the “best newcomer blog” from the bloglovin awards. Amongst her campaigns, and other fashion ventures her most important strength is her style, and her ability to combine lowbrow brands such as Top- Shop and Zara with highbrow brands like Christian Dior, and look like a million bucks. Her young and polished looks have become her signature, and has set her apart from her other young counterparts, crowning her a favourite amongst fashion magazines, style blogs and Pinterest boards. Begging the question “The City” who?
Written by Zaineb Hussein