A press conference was held in Beirut on the morning of July 15 hosted by Louis Vuitton CEO and President Yves Carcelle and Damien Vernet, General Manager of Middle East and India.
That evening in the store, at 7.30pm, Yves Carcelle hosted the Lebanese Prime Minister Saad Hariri along with a host of glittering stars from Lebanon and Europe including French actress Catherine Deneuve, Lebanese film director and actress Nadine Labaki and singers Haifa Wehbe and Elissa, along with many local dignitaries and personalities from Lebanon.
Continuing the festivities later that evening, Louis Vuitton hosted a glamorous party for Lebanon inside “La Bulle” otherwise known as “the bubble” in the ”Place des Martyrs” where pop singer from YAS, Yasmine Hamdan entertained the fashionable crowd with four tracks from her album “Arabology”. The party continued well into the early hours leaving Beirut with a lasting memory of this significant arrival of Louis Vuitton in the capital city.
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